PUBLISHED ON JUN 22, 2021
Team Spotlight: Holly Blum, Content Strategist
Meet the RAISE Team: At RAISE, we usually focus on sharing client stories. For this series, we’re shining the spotlight on our amazing team. First up is Holly Blum, our content strategist extraordinaire.
What you do at RAISE?
At RAISE, I’m a content strategist. I enjoy writing a variety of content pieces across our client base, including byline articles, blog posts, press releases and more. My favorite part of what I do is translating people’s stories and point of view into writing that is both compelling and authentic.
After graduating from the University of Pennsylvania with a degree in communications and French, my first job was a Press Officer at the New York City Parks Department. I was responsible for answering questions from the public and working with local reporters to encourage coverage of the various Parks Department-sponsored events throughout the city. Every employee had to have a special Parks nickname that the Commissioner used instead of our real names. Mine was “Paris.” It was my first taste of public relations and learning how to work with a wide range of personalities internally and externally.
Any new hobby you picked up during COVID?
My family started a fun new tradition of theme cooking nights during the pandemic. Every month we each choose a new recipe to try, alternating between appetizer, main dish, side dish and dessert. We’ve done Asian, Spanish, American, French and Italian cuisine so far. We play music from that region while we cook and it’s a fun family bonding experience. The meals have been delicious and my daughters (and my husband) are flexing their cooking muscles.
“Don’t follow where the path may lead. Go instead where there is no path and leave a trail.” This was my high school yearbook quote and one I think about often.
Most unusual story you’ve placed/pitched.
I worked in healthcare PR for many years, working with pharmaceutical and biotech companies to raise awareness of their drugs and medicines. For many years, I worked on GlaxoSmithKline’s Famvir, a treatment for genital herpes and shingles. One of our initiatives was launching an international survey of physicians and patients about the communications challenges surrounding genital herpes. I played an integral role in announcing the survey results in an international medical journal, so much so that the Steering Committee insisted on listing me in the byline. Now when you google my maiden name and genital herpes, the paper is at the top of the search results.
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