PUBLISHED ON JUL 20, 2021
Team Spotlight: Jenny Volanakis, SVP of Client Strategy
What you do at RAISE?
As SVP of Client Strategy, I work across the RAISE client portfolio to develop comprehensive communications strategies that include message development, media relations, executive visibility and thought leadership.
What do you read every day?
I have turned into a newsletter junkie! I start my day with Axios, CNN’s 5 Things and 1440 for a good news overview. Throughout the day I’ll check in on business and trade specific newsletters such as Protocol, Morning Brew and FinLedger. I’m also an avid book reader – so will end the day with the latest rec from our RAISE book list.
My very first teen job was working the snack shack at my town’s Little League fields, during which time I made an icee machine explode and suffered a few 2nd degree burns from the old-school popcorn machine. My first job out of college was at Sprint in the media relations department working on the launch of the first mobile Internet.
Most unusual story you’ve placed/pitched.
The one that stands out the most from both its uniqueness as well as the sheer amount of things that could have gone wrong and didn’t, was around the anniversary of the ck one fragrance. The client set up a life size perfume bottle in a Times Square building, complete with models dancing in the windows, in a nod to the brand’s iconic commercial. We secured a great amount of national press including a live remote with the GMA weather team.
What’s one of the unintended positive consequences of COVID
Over the past year, there has been a simultaneous recognition of both the importance of our local communities as well as our global interconnectedness. I hope that we as a society are able to use that awareness for the common good going forward.
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The reputation of your organization is essential to building brand loyalty, boosting engagement and fostering overall business success. And your organization’s C-suite leaders should be intricately involved in building a positive reputation. In fact, a survey conducted by PR firm Weber Shandwick found that global executives attribute an average of 58% of their firms’ overall […]
Our Top Book Picks for Summer 2021
When we’re not busy reading the latest news and trends in the business and tech world, the RAISE Communications team shares a love for reading. We regularly share what we are reading on our weekly team calls and our recommendations for what should be picked up and what should be shelved. We compiled a list […]
Team Spotlight: Jenny Mulholland, Media Strategy and Execution, Client Relations
What do you do at RAISE? Media strategy and execution, client relations; thought-leadership development, and now someone who Slacks a lot. Favorite part of what you do? There is no better feeling than helping RAISE clients secure amazing news mentions and features —and sharing new strategies with my colleagues everyday. What do you read every […]