Blog Page Header

PUBLISHED ON MAY 28, 2020

What To Do Now to Pitch Your Business Later

change.jpg

1) Throw out your messaging from two months ago. Heck, from two weeks ago. It doesn’t matter. Refresh your story and your marketing with why your business is relevant to customers right now without reaching too hard and trying to make your product a quarantine essential. The media wants data-driven commentary and point of view on your market. Good read: Pitching Through the Pandemic 

2) Tone matters. If you are growing, be proud. Share what you’re doing to make it happen, but be humble—it’s tough out there right now for many businesses. Find that balance and ensure that you’re being authentic and real. Good read: How Can Brands Sensitively Market Products During COVID-19?

3) Solidify connections. Yes, everyone is overtaxed right now, but they’re also craving connection. Check in on editors and writers who you have worked with before. Reach out to new ones when a story catches your eye. Step out of the “hope you are faring well” bubble and share something that matters: a compliment, a resource, or even a favor.   Good read: The Art of the Pitch in the Midst of a Pandemic

4) Share your leadership stories. To all the CEOs, founders, and executives out there, if you haven’t been writing personal content pieces, now is the time. People are looking for answers, they are looking for inspiration, they are looking for a voice? How are you leading now? What’s different and what’s been working? How can you inspire other entrepreneurs? Good read: Communicating Through the Coronavirus Crisis

5) Keep going. Don’t overanalyze your strategy to the point of paralysis. Marketing allows you to retain a relationship with your consumers. Keep going to keep that connection. Good read: Why Airbnb made a big mistake by ditching its marketing

Resource Box Header How Birchbox Will Stay True to the Brand People Love, Even in the Aisles of Walgreens
How Birchbox Will Stay True to the Brand People Love, Even in the Aisles of Walgreens

As 2019 kicks off, many are predicting that retail is looking up. So what does it take to be a pioneer of a new retail business model and create a brand that consumers love?

Resource Box Header When Your Brand Goes Off Course: What Executives Can Learn from Sheryl Sandberg
When Your Brand Goes Off Course: What Executives Can Learn from Sheryl Sandberg

Backlash happens. It’s only natural for those who are vocal and are in peak positions to face an army of critics ready to pounce. Unfortunately for Sandberg, they’ve come in droves.

Resource Box Header The Brand Equity Index
The Brand Equity Index

Your brand is what people think about when they think about your product or service; it’s your promise to your customer, and it helps to distinguish your company from another.