PUBLISHED ON MAY 28, 2020
What To Do Now to Pitch Your Business Later
1) Throw out your messaging from two months ago. Heck, from two weeks ago. It doesn’t matter. Refresh your story and your marketing with why your business is relevant to customers right now without reaching too hard and trying to make your product a quarantine essential. The media wants data-driven commentary and point of view on your market. Good read: Pitching Through the Pandemic
2) Tone matters. If you are growing, be proud. Share what you’re doing to make it happen, but be humble—it’s tough out there right now for many businesses. Find that balance and ensure that you’re being authentic and real. Good read: How Can Brands Sensitively Market Products During COVID-19?
3) Solidify connections. Yes, everyone is overtaxed right now, but they’re also craving connection. Check in on editors and writers who you have worked with before. Reach out to new ones when a story catches your eye. Step out of the “hope you are faring well” bubble and share something that matters: a compliment, a resource, or even a favor. Good read: The Art of the Pitch in the Midst of a Pandemic
4) Share your leadership stories. To all the CEOs, founders, and executives out there, if you haven’t been writing personal content pieces, now is the time. People are looking for answers, they are looking for inspiration, they are looking for a voice? How are you leading now? What’s different and what’s been working? How can you inspire other entrepreneurs? Good read: Communicating Through the Coronavirus Crisis
5) Keep going. Don’t overanalyze your strategy to the point of paralysis. Marketing allows you to retain a relationship with your consumers. Keep going to keep that connection. Good read: Why Airbnb made a big mistake by ditching its marketing
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