10 Newsletters By Female Founders And Leaders That Could Help You Thrive In 2019
In 2018 companies continue to look for ways to cut through the noise, create mindshare, and establish themselves and both experts and influencers. AI-driven marketing, social targeting, and general content marketing are the predominant solution for most, but the biggest shift right now is in the channels being used to distribute this thought leadership.
This year, as social media engagement (specifically Facebook) has taken a hit, there is an old-but-good marketing channel seeing a resurgance: email newsletters. Here’s why it makes sense; 1) You have a direct line with an audience who cares; 2) the design and character length are up to you, which gives you the freedom to establish your voice, your brand, and your unique perspective; 3) you own the distribution of this content—you don’t have to worry about algorithms to make sure it’s being seen by the right people; and 4) people still use email. Yes, there’s Slack, text, and other project management software to ease the burden on our email, but according to Statista, the number of global email users is set to grow to 4.3 billion users in 2022. Fast Company has touted its comeback, and we don’t see this trend slowing down any time soon.
In case you’re thinking of your newsletter strategy in the year ahead, here are the top 10 newsletters from female founders, writers, and leaders, that we love in 2018.
ShondaLand: It’s not just because we love anything that Shonda Rhimes touches (TGIT!). Her newsletter is a “home for complex articles and honest conversations beyond the fictional space” mixed with a good dash of leadership tips and career advice, and perhaps my favorite, book reviews. It’s Shonda, and it doesn’t disappoint (plus, we can’t wait to see what she does at Netflix).
Lindsey Pollak: How can you succeed in a multigenerational workforce? Workplace expert Pollak shares tips that every employer and employee need to know about leading and succeeding in today’s workplace.
TueNight: This newsletter tries to serve an audience that often gets left behind: women over 40. Founded by Margit Detweiler fiver years ago, TueNight aims to celebrate the generation of women that are often overlooked. “We’re not halfway to somewhere. We are already here. This is about right now. Tuenight is tonight.” The smart and honest content will keep you coming back for more.
HelloSunshine: Everything Reese touches turns to gold. But beyond her great book club picks, we love the newsletter’s mission to hire female writers to tell female-driven stories. And as a testament to the fact that the demand is there for real stories about women, HelloSunshine has also expanded into podcasts (How It Is) and on-demand television programming with Hello Sunshine Video On Demand.
Strictly VC: Despite the explosion of tech news and venture, Connie Loizos’s StrictlyVC is still a go-to news source for anyone in tech. It combines comprehensive funding news with an honest, edgy voice, keeping it a must-read for the Silicon Valley startup set.
The Cru: Tiffany Dufu, author of Drop the Ball, launched a new venture focused on women raising other women up. The newsletter follows suit with entrepreneurial advice and inspiration for every career woman, plus curated stories you’ll want to read like how to prepare for a job interview with a robot!
The What List: For those who always want to be in the know, this newsletter curates the best books to read, places to shop, gifts to buy, fitness trends to try, music to listen, and more.
K/Now: Writer and photographer Amy Kaslow has devoted her life to international activism and sharing the stories of the witnesses, survivors, and victims of conflict and war around the globe. In her newsletter, she puts a face on the news you need to know now, combining her photojournalism and reporting expertise with a weekly call to action on how we can each improve our global citizenship.
Her Money from Jean Chatzky: Financial guru Jean Chatzky cuts through the noise on women and financial investing and provides real-world actionable advice and tips so that we can all become smarter about money.
Nutritious Life: Last, but certainly not least, we love Keri Glassman’s regular dose of inspiration on healthy living. With recipes, fitness tips, nutrition articles and videos, Nutritious Life makes health and wellness information accessible — and fun!
I am the CEO of RAISE Communications (www.raisecg.com), a boutique PR and content strategy firm that helps tech startups, VC Firms and Leadership Teams shape ideas, create influence and inspire action. Find out more at email@example.com. Follow me @carisommer.