Imagine. You open up your email first thing in the morning and are hit with an onslaught of urgent messages from your team – all labeled CRISIS. It’s a scenario that most business leaders must face at some point, but one for which they are often ill-prepared. And in the days of social media, a […]

This week, Thomson Reuters was the latest well-regarded media outlet to establish a paywall for its news content. This decision follows a trend paved by other media giants such as The Wall Street Journal, The New York Times, Forbes, The Washington Post and more — as well as key trade publications like Digiday, PaymentsSource and […]

You know you need company visibility to drive leads, but what’s the best channel for that? As a head of marketing, you’re probably considering a wide range of channels from digital to social to content, but of course, you’re also asking, what can you expect for that ROI?

There’s a lot of funding going on right now, and we know lots of launches are on deck for Q2 and Q3.

So what do you need to consider as you’re planning a successful launch, now and for the long game? Here are a few tips to keep in mind.

Of all the many lessons companies learned over the past year, one of them was to never underestimate the importance of effective communication. How businesses tell their stories can play an essential role in how they are positioned and perceived by customers, investors and other key audiences. And who is shaping and framing that story can mean the difference between achieving the goals to propel your business forward or falling short.

We’re excited to welcome Jenny Volanakis as our SVP of Client Strategy. Jenny has been part of our team for several years and we’re excited for her to step in this role where she’ll be focused on both client service and business operations.

We’re so excited to welcome Jenny Mulholland as our new VP, Media Strategy.

We are looking for an enthusiastic, effective communicator to join the team as an Account Executive. The position will be based out of NYC, with the option to work remotely and transition to an in-office position when it’s safe to do so.

If you have strong organizational skills with the ability to multitask, experience in public relations and the desire to work in a team environment, we want you on our team. As someone who thrives in a fast-paced environment looking to contribute to the team you’ll have the opportunity to develop professionally while reporting to the SVP, Client Strategy.

Scaling tech companies are arguably more accustomed to change than any other businesses. But even for perpetual disruptors, the upheaval wreaked by the coronavirus pandemic is a different beast. As companies think through creative ways to hit their Q3 and Q4 goals in a mostly virtual world, thought leadership has become an even more essential tool for building awareness and credibility.

Scaling tech companies are arguably more accustomed to change than any other businesses. But even for perpetual disruptors, the upheaval wreaked by the coronavirus pandemic is a different beast. As companies think through creative ways to hit their Q3 and Q4 goals in a mostly virtual world, thought leadership has become an even more essential tool for building awareness and credibility.

Effectively marketing a startup is plenty challenging—often involving a bootstrap approach, the right influencers, creative genius, and a little bit of luck. But growing startups also enjoy PR opportunities unique to their position.

1) Throw out your messaging from two months ago. Heck, from two weeks ago. It doesn’t matter. Refresh your story and your marketing with why your business is relevant to customers right now without reaching too hard and trying to make your product a quarantine essential. The media wants data-driven commentary and point of view on your market. Good read: Pitching Through the Pandemic 

But when is responding to a competitor an opportunity, and when is it just shining a light in the wrong direction?  Here are a few Do’s and Don’ts on how to decide when responding to media benefits you and when it benefits your competitors:

Often, as soon as a company launches, there is a drive to try and land coverage in the tech media

Have you ever seen startups that seem to be everywhere in the news? Their announcements are well-covered. Their founders’ expert opinions are often cited. They are OUT THERE.

One of the biggest shifts I’ve seen since starting SCG six years ago is the growth in content as a PR channel. Content used to refer to onsite blog posts written by brands that often included a lot of direct product promotion. 

Perhaps you’ve been lucky enough to have friends pass you a reporter inquiry now and then, or someone on your team likes to write and occasionally blogs. Trust us, that’s not going to move the needle when it comes to optimizing PR and content as a marketing channel.

In today’s data-driven world, like any marketing channel, PR and communications strategy needs to be metric driven– it just not against the metrics you might assume. 

Your brand is what people think about when they think about your product or service; it’s your promise to your customer, and it helps to distinguish your company from another.

While you might think the market for podcasts is already saturated and impossible to break through, in reality, more people than ever are tuning in and seeking out fresh stories.

On the heels of Mother’s Day, how many companies will we see this week post campaigns about their commitment to working mothers and advancing women at work? A lot, I’m sure.

Lydia Fenet spends 70 to 80 nights a year on stage selling big-ticket items to raise money for nonprofits around the world

What matters to consumers is not just what your company does, but what it stands for…

As some of the savviest companies are showing us, it’s no longer enough to talk about what you do for social good. Showing what you stand for is what really matters.